1. Trade other forms of advertising with people who link to your website. Trade e-zine ads, print ads, autoresponder ads, classified ads, e-book ads, etc. It doesn’t always have to be link for link or e-zine ad for e-zine ad. Just make sure it’s a fair trade for you.

2. Give away web space to people for free be sure to request they link to your site by placing your ad or banner to the site. This can lead to hundreds of web sites advertising your web site for only the cost of your web space.

3. Join or create a web ring. A web ring is a group of web sites on a similar subject that have agreed to link together. Everyone who participates in the web ring is linked to your web site. To find a web ring “web rings” into your search engine of choice.

4. Create an online club or association. Tell your visitors what’s included in the membership and what it costs to join. Offer them a free
membership if, in exchange, they link to your web site. Just think, you will either make money or get some no-cost advertising and backlinks.

5. Allow people to use an online service or some utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc. If they don’t want to link, you could
offer them a subscription fee for the service.

6. Offer a free e-book to your web site visitors. The e-book should be related to your target audience. Allow them to give the e-book to their
own web site visitors by linking directly to your web site. You could also allow them to upload the e-book to their own web site and give it
away. Just include your link in it.

7. Offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. For example, you could say, “Subscribe to our free e-zine and get 50% off all our products!” Another example, “Subscribe to our free e-zine and get $8 off our brand new e-book!”

8. Offer your visitors a free e-book if they subscribe to your free e-zine. For example, you could say, “Subscribe to our free e-zine and get a our new e-book for free!” Another example, “Subscribe to our free e-zine and get five e-books with full give-away rights!”

9. Offer your visitors a free subscription to your private website if they subscribe to your free e-zine. For example, you could say,
“Subscribe to our free e-zine and get free access to our private membership web site!” Another example, “Subscribe to our free e-zine and get a 3-month trial membership to our Members Only web site!”

10. Offer your visitors a free advertisement in your free e- zine if they subscribe. For example, you could say, “Subscribe to our
free e-zine and get a no-cost e-zine ad! Another example, “Subscribe to our free e-zine and get a free classified ad!”

11. Offer your visitors a free, tangible gift if they subscribe to your free e-zine. For example, you could say, “Subscribe to our free e-
zine and get our new report by mail!” Another example, “Subscribe to our free e-zine and get our new tips booklet by mail!”

12. Offer free automatic entry into your contest or sweepstake if they subscribe to your free e-zine. For example, you could say, “Subscribe to our free e-zine and get free, automatic entry into our contest!” Another example, “Subscribe to our free e-zine for a chance to win a huge advertising package!”

13. Tell your visitors that you offer original content in your free e-zine. For example, you could say, “Subscribe to our free e-zine
and get our all-original content!” Another example, “Subscribe to our free e-zine and get the latest, up-to-date business news!”

14. Tell your visitors to read a sample issue of your free e- zine on your web site. For example, you could say, “Read a sample
issue before you subscribe to our free e-zine!” Another example, ” Check out a sample article before you decide to subscribe to our free
e-zine!”

15. You could offer your visitors free software if they subscribe to your free e-zine. For example, you could say, “Subscribe to our free e-zine
and get our new marketing software free!” Another example, “Subscribe to our free e-zine and download our e-book software for free!”

16. Offer your visitors a free sign up to your affiliate program if they subscribe to your free e-zine. For example, you could say,
“Subscribe to our free e-zine and gain access to our profitable affiliate program!” Another example, “Get a free subscription to our affiliate
training newsletter when you become one of our affiliates!”

17. Offer your visitors a free web service, like free e-mail, if they subscribe to your free e-zine. For example, you could say, “Subscribe to our free e-zine and get a free bonus e-mail account!” Another example, “Subscribe to our free e-zine and get a free autoresponder!”

18. Publish some of your current e-zine subscribers’ testimonials on your web site. For example, you could say something like, “Why put
off subscribing? Just see what other subscribers are saying!” Another example, “Subscribe today and experience the benefits the people
below are experiencing!”

19. Publish any positive reviews you have received about your free e-zine on your web site. For example, you could say, “Just
read this review from (publication name) about our free e-zine!” Another example, “Check out our e-zine review in (magazine name)!”

20. Let your visitors know what’s going to be published in your next e-zine issue. For example, you could say, “Subscribe now so you
don’t miss our next issue about (topic)!” Another example, “Subscribe today and learn about how to (topic) in next week’s issue!”

21. Let your visitors know that they have the right to republish your e-zine’s content on their own web site if they subscribe to your
free e-zine. For example, you could say, “Subscribe to our free e-zine and we will give you the right to republish our content on your website
or in your e-zine!”

22. Publish a list of well-known, famous, or respected people who have subscribed to your free e-zine. For example, you could say,
“Just look at who else is subscribed!” Another example, “Look at all the experts who have subscribed to our e-zine!”

23. Tell your visitors what a subscription to your free e-zine is worth in dollars. For example, you could say, “Subscribe to our free e-
zine. We used to charge $120 a year for a subscription.” Another example, “Subscribe to our free e-zine! (Valued at $99!)”

24. Advise your visitors of all the benefits of subscribing to your e-zine. For example, you could say, “Just look at all the benefits
you’ll received when you subscribe to our free e-zine!” Another example, “Subscribe to our free e-zine and get all these benefits!”

25. Let your visitors know how many people have already subscribed to your e-zine. For example, you could say, “Subscribe to
our free e-zine! 14,897 subscribers can’t be wrong!” Another example, “Subscribe to our free e-zine! 13,976 have already subscribed!”

26. Let your visitors know that a subscription to your free e-zine is only available for a limited time. For example, you could say something like, “Subscribe to our free e-zine before we start to charge for this original content!” Another example, “Subscribe to our free e-zine and your subscription will stay free even, if down the road, we decide to charge a subscription fee!”

27. People love to FREE. A free e-book is perfect. People will visit your web site to get the free valuable information. Also consider start ing your own free e-book directory and allow other authors to submit their e-books.

28. Give away the full version of your e-book in exchange for testimonials to improve your ad’s effectiveness.

29. When you write and give away a free e-book you begin establishing yourself as an expert. This will enable you to gain people’s trust and
they will buy your main product or service quicker. You may get offers from other people wanting you to speak, consult, coach, etc.

30. Have a famous and respectable person on your banner ad representing your product, web site or service.

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